We all have fond memories of TV from when growing up, the classic logos notwithstanding. These are just a few images which have been archived and are online. If you want to see a real feast of images from the past then get yourself to the TV ARK (link above) for many historical and beautifully documented images of past television classics.
Television advertising is the most potent form of advertising to date. It makes it possible to target different types of consumers through varied TV programmes, making it highly effective.
There are different kinds of advertisements on TV, and the medium also allows for much flexibility. Long term ad campaigns make it possible to create sustained narratives over weeks and even months. Many campaigns promoting a new scheme or product will call for direct response by providing 0800 or 0845 numbers for people to call.
A single ad can be a story like narrative or a stark promotion of the product or service. The possibilities of what an advertisement can look like are endless. The medium of video or film, and the average length of a TV ad allows for limitless creative potential.
The power of TV advertising is far greater than that of print advertising because it engages the viewer in a way that radio or print cannot. In fact, even new forms of advertising such as web based advertising cannot compete with TV advertising as it allows for so much more flexibility.
New forms of TV advertising are being explored, and this includes product placement in TV content. In spite of digital TV recording services like TiVo, television advertising is here to stay and flourish.